Hi, I am Seann!

I am a Digital UX Strategist at Air New Zealand.

I have previously worked with super brands such as Vodafone NZ, IKEA, Auckland Council, Auckland Transports & Skydive Australia.

I created Ministry of UX with the aim to share knowledge and support the community to create better business during these tough times.

Previously, I co-led the sustainability design of the IKEA waste management experience; I led the redesign of the Auckland Council micro-payment community portal; I conducted advanced research of Daily Addict content engagement experience; helped improve the booking experience of Skydive Australia; and I led the design of the Chatty app.

I am also the business UX mentor for the Audiobooks New Zealand, an agile UX mentor at Mission Ready, and currently working on a UX book.

 

Professional Affiliation

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Mentoring + Speaking

Action learning and team interaction are my passion. As a Certified Scrum Master and Agile Coach, I facilitated and spoke at:

  • Techweek NZ 2019, 2020 & 2021

  • Business Storyteller Summit 2020

  • DigiCon 2020

  • Produce Marketing Association Australia-NZ (April 2020)

  • Digital Marketing Conference, Auckland (March 2020) - “How to be social in social media?”

  • World Machine Learning & AI Summit (Feb 2019) - “To bot, or not to bot?”

  • Robotic Process Automation (RPA) Conference (Sept 2018) - “UX in Action - Why do organisation struggle to implement RPA successfully?”

  • Robotic Process Automation (RPA) Summit (May 2018) - “UX in RPA - Can robots design customer happiness?”

How we will solve problem opportunity together out of complexity

 
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Too complicated?

Let’s simplify.

Design Futures thinking

Let’s design the future you want
to drive user and business desires.